What is an AEO/GEO score?
An AEO/GEO score measures how likely your content is to be surfaced or cited by AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews — not just how well it ranks in traditional search results.
Traditional SEO scores focus on rankings and clicks. An AEO/GEO score focuses on:
- whether a machine can clearly understand what your page is about
- whether your content is structured in a way that can be lifted and cited
- whether your site is even accessible to AI crawlers in the first place
- whether your content looks trustworthy enough to repeat as fact
SEO vs AEO vs GEO
- SEO — optimizing so your page ranks and gets clicked in search results
- AEO — optimizing so your content gets selected as a direct answer
- GEO — optimizing so LLMs cite or summarize your content in generated answers
In practice, AEO and GEO overlap heavily and are usually scored together.
What a GEO score actually measures
A typical AEO/GEO score checker evaluates:
- schema markup coverage (FAQ, HowTo, Article, Product)
- entity clarity — is it obvious who is speaking and what the page is about
- answer-first formatting — is the direct answer near the top of the section
- content chunking — clear headers, lists, and tables an LLM can extract from
- source authority — author bios, publish dates, citations
- AI crawler accessibility — whether GPTBot, ClaudeBot, and PerplexityBot can reach the page
- content uniqueness — original data or insight versus rehashed competitor content
How to check your AEO/GEO score
- Go to your AEO/GEO score checker and enter your URL.
- The tool crawls the page the way an AI crawler would.
- You get an overall score plus a breakdown across each factor above.
- Review the flagged issues — the report highlights specific fixes, not just a number.
Run it on your homepage, your top commercial page, and your best-performing blog post first, so you have a baseline before making changes.
A simple decision framework
- Run your AEO/GEO score check.
- Identify which metric scored lowest.
- Fix that pattern site-wide if it repeats across pages.
- Re-check after changes to confirm the score moved.
- Repeat for the next lowest metric.
7 ways to improve your GEO score
- add schema markup that matches your content type
- lead with the direct answer before adding context
- use real headers and lists instead of just bold text
- add a visible author, bio, and last-updated date
- include one original stat, quote, or example per page
- confirm AI crawlers aren't blocked in robots.txt
- keep core technical SEO solid — speed, indexing, broken links
How this differs from rank tracking
A rank tracker tells you where you sit on a results page for a keyword. An AEO/GEO score tells you whether your content is structured well enough to be pulled into an AI-generated answer at all, regardless of where it ranks.
Both matter, but they're not the same signal — a page ranking #1 can still score poorly on GEO and be invisible in AI-driven search sessions.
Bottom line
A high AEO/GEO score doesn't guarantee an AI model will cite you, but it strongly correlates with the traits citation-heavy pages share: clear structure, real answers up front, and machine-readable markup.
If you want to know where you actually stand, run the check instead of guessing.